5.Bases of segmentation 6.Target market strategies 7.Market positioning 8.Market repositioning •Can be defined as subgroup of people or organization, sharing one or more characteristics that cause them to have similar product needs •Market segmentation is customer-oriented. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 4, pp. 2 •Outline the different methods of segmenting a market •Describe how firms determine whether a segment is attractive and therefore worth pursuing •Articulate the differences among targeting strategies: undifferentiated, differentiated, concentrated, or micromarketing •Define positioning and describe how firms do it Today. (2018). Starting a restaurant may sound easy when you’re still gathering ideas. Steps in the Market Segmentation, Targeting and Positioning. We look at the Segmentation, Targeting, Positioning framework illustrated by real-life examples. 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